Chandigarh, India — July 8, 2025 — Global athletic brand New Balance, known for its commitment to craftsmanship, innovation, and athletic performance, has officially made its debut in Chandigarh with the grand opening of its latest retail store in the bustling Sector 17 market. To mark this momentous occasion, the brand also hosted a dynamic 5K community run, reinforcing its dedication not just to retail expansion, but also to building a strong fitness culture in India.
A New Retail Landmark in Sector 17
Strategically located in the heart of Chandigarh’s iconic Sector 17, the new New Balance store is more than just a point of sale—it is a carefully curated experience center. From the moment customers step inside, they are immersed in a world where modern aesthetics meet athletic innovation. The store design seamlessly merges performance and lifestyle, appealing to a wide range of consumers—from amateur runners and fitness enthusiasts to fashion-forward urbanites.
The layout of the store reflects New Balance’s brand DNA: independent, authentic, and purpose-driven. It showcases a full range of offerings, including high-performance running shoes, training apparel, athleisure wear, and limited-edition lifestyle sneakers. The store’s modern interiors are designed to inspire movement and performance, while still delivering a comfortable and approachable shopping experience.
Celebrating the Launch with a Citywide 5K Run
To introduce the brand to the local community in true New Balance style, the store launch was accompanied by an energizing 5-kilometer community run, starting from the serene Sukhna Lake and culminating at the new store in Sector 17. The route highlighted some of Chandigarh’s most picturesque and iconic urban landscapes, offering participants both a scenic workout and a sense of connection to their city.
More than 200 runners, including fitness enthusiasts, first-time joggers, professional athletes, and wellness influencers, participated in the event. It wasn’t just a run—it was a celebration of fitness, community, and the beginning of a new chapter in Chandigarh’s sporting journey. Water stations, recovery zones, branded goodies, and a finish-line celebration at the store added to the festive atmosphere.
This event aligns with New Balance’s global initiative to empower communities through sport, and the brand used this opportunity to create an experience that went beyond fitness—it encouraged bonding, motivation, and a shared sense of achievement.
Empowering India Through Movement
The Chandigarh launch is part of New Balance’s broader strategic push into the Indian market, one of the world’s fastest-growing hubs for health-conscious, style-aware consumers. Over the past year, the brand has made significant strides, doubling its retail footprint in India, and building partnerships that resonate with local fitness communities.
Speaking at the event, Radeshwer Davar, Country Manager for New Balance India, expressed his excitement:
“We are proud to bring New Balance to Chandigarh — a city that reflects both vibrant energy and a growing commitment to fitness. This 5K community run is more than just an event; it represents our vision to cultivate a culture that celebrates all individuals who run, across India. Over the past year, we’ve more than doubled our retail presence in the country, and the Chandigarh store is a testament to that momentum. It’s more than a retail destination — it’s an experience center that brings together innovation, performance, and style under one roof.”
Davar emphasized that New Balance’s commitment is not just about selling products but about creating experiences and ecosystems that encourage people to move, train, and lead healthier lives. The Chandigarh launch is part of the brand’s broader goal of making fitness more accessible, enjoyable, and community-driven across India.
A Global Brand with Local Impact
Founded in 1906 and headquartered in Boston, Massachusetts, New Balance has consistently positioned itself as a brand that blends tradition with innovation. Known for manufacturing a significant portion of its footwear domestically in the U.S. and U.K., New Balance emphasizes quality, sustainability, and craftsmanship in everything it does.
As of 2024, the company employed 10,000 people globally and reported $7.8 billion in worldwide sales. With its strong heritage and focus on purpose-driven business, New Balance continues to grow while staying true to its core belief:
“Empowering people through sport and craftsmanship to create positive change in communities around the world.”
This belief is not just a corporate mission; it’s a living, breathing part of the brand’s strategy in India. From hosting local runs to collaborating with Indian athletes and influencers, New Balance aims to integrate deeply with local cultures and contribute meaningfully to the country’s wellness ecosystem.
Retail Meets Experience: What to Expect Inside the Chandigarh Store
The Chandigarh New Balance store promises an elevated shopping experience for customers, combining:
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Latest Performance Footwear: Runners can find some of the most technically advanced shoes from New Balance’s global lineup, including the popular FuelCell and Fresh Foam series.
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Stylish Apparel Collections: From moisture-wicking tees and joggers to trendy lifestyle outfits, the store caters to athletes and fashion enthusiasts alike.
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Exclusive Collections: Limited-edition collaborations and India-only releases that celebrate local culture and global trends.
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Personalized Fitting Services: Staffed by trained footwear experts who can help customers choose the right product based on their unique gait, arch type, and usage needs.
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Community Hub: Plans are underway for the store to become a gathering point for local runners, with regular runs, training sessions, and wellness workshops.
Looking Ahead: What This Launch Means for Indian Consumers
The Chandigarh store is not just another retail opening—it signals New Balance’s long-term commitment to India as a key market. With rising health consciousness, a youthful demographic, and a growing interest in premium performance gear, Indian cities like Chandigarh present the perfect ground for New Balance to thrive.
Consumers can expect more than just product launches. New Balance plans to build a local ecosystem of runners, creators, and athletes, with a strong emphasis on education, community events, and product innovation tailored for the Indian climate and lifestyle.
Conclusion: A Bold Step Forward in Chandigarh
By combining a flagship store launch with an inclusive fitness event, New Balance has made an unforgettable entry into Chandigarh. The success of the 5K community run and the enthusiastic response from locals highlight a shared passion for health, movement, and high-quality gear.
As New Balance continues to expand its presence in India, its mission remains clear: to empower people—of all ages and abilities—to achieve their best through sport. With Chandigarh now part of its growing footprint, the brand is ready to inspire, outfit, and support a new generation of Indian athletes and wellness seekers.
For more information about New Balance, visit www.newbalance.com
Press inquiries and media kit: http://newbalance.newsmarket.com
